In collaboration with ADI Museo del Design and with the participation of the main players of the Italian system (Ice agency and Italian Chambers of Commerce), the Australian diplomatic-consular network celebrated Design and Made in Italy Days with a series of seminars, entitled 'Design for a Better Life,' in which a thematic and exhibition itinerary dedicated to the Compasso d'Oro Career Awards came to life. This was reported in a press release.
In the presence of architect Alfonso Femia, ADI testimonial and author of numerous innovative projects in the international arena, the three seminars were coordinated by the Italian Embassy, with the support of the Consulates General of Melbourne and Sydney and their Cultural Institutes, and the Consulate of Brisbane. A rich panel of researchers and professionals, both Italian and Australian, as well as representatives of the business community, led the work in the three locations: from the Australian Institute of Architects to the Universities of Queensland and New South Wales, with the participation of some of the country's most representative architectural firms. Numerous and transversal themes were explored: Italian design and the invention of Made in Italy in the extraordinary synthesis between aesthetics and function; urban regeneration from the perspective of a design that listens to and values diversity; the challenge of the coexistence of creative processes with emerging and disruptive technologies.
"We imagined celebrating design and Made in Italy through a series of events under the sign of multimedia," said Ambassador Paolo Crudele. "The three seminars, and the exhibition that accompanied them, helped to grasp the transformative impact of architecture and design from the 20th century to the present day, as well as the new design paradigms, but also socio-economic and environmental ones, that will guide the urban function and regeneration of cities in the years to come. I am delighted with the enthusiastic response of the Australian public and the brilliant collaboration with local institutions in the three cities, fully responding to the strong link between Italy and Australia'.
The display of thirty-six panels accompanying the exhibition - entitled 'Career Photography', produced by ADI and reproduced at the Institute of Culture in Sydney and (in a reduced version) on the sidelines of the Brisbane seminar - visually accompanied the thematic itinerary and paid timeless homage to Italian designers, companies and institutions that have played a key role in the evolution and transformation of creative languages.
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